About Shofar Fund

Strategic capital deployed where narratives are actually formed

Traditional Jewish advocacy was built for a world where influence moved through institutions, editorial boards, and political lobbying. That world still matters, but it is no longer where narratives are formed. Today, perception is shaped on TikTok, in writers’ rooms, through creators who reach millions before any press release is drafted.

The U.S. spends roughly $600 million a year fighting antisemitism. In 2024, antisemitic incidents hit 9,354, the highest number ever recorded. The gap between spending and results comes down to strategy: the money is going downstream, fighting symptoms, while the source keeps producing more of them.

Shofar fills a specific gap. We deploy strategic capital into the cultural production process itself, funding the creators, platforms, and infrastructure that shape how young people actually encounter Jewish life and Israel. We don’t replace existing efforts. We fund what they can’t: authentic, platform-native content and the systemic representation infrastructure that builds over time.

Geometric composition

 

Our Approach

We evaluated 95+ initiatives before deploying a dollar

That assessment shaped everything. Most initiatives were doing legitimate work in the wrong place, or the right work without the infrastructure to scale it. We funded the ones that actually understand how young people consume culture, and that had the operational capacity to move.

35%
Immediate Cultural Initiatives

Projects already in production or distribution that can shift narrative within 6 to 18 months. Film, digital content, platform-native campaigns reaching audiences now.

25%
Sustained Identity Building

Long-horizon infrastructure: representation pipelines, creator development, institutional relationships inside studios and platforms. These take longer to show results but they shape the field for everyone working in it.

30%
Urgent Threat Response

Counter-disinformation, rapid-response content, and targeted campaigns addressing specific false narratives before they harden into conventional wisdom. Speed matters here, so we keep this bucket flexible.

10%
Systemic Solutions

Research, field-building, and coordination infrastructure that makes the whole ecosystem more effective. Smaller allocation, but these investments shape how other resources get deployed.

We operate with discretion and report results to our funders.

Discretion is part of the model. Funded initiatives operate more effectively when they’re not publicly associated with a philanthropic agenda. We track results internally and report to Circle members on a quarterly basis.

 

The Numbers

The landscape in 2026

9,354

Antisemitic incidents recorded in 2024, the highest number in modern U.S. history.

24%

Of U.S. adults agree with six or more classic antisemitic stereotypes.

~33%

Of Gen Z say Israel should be “ended or abolished.” This is the generation entering civic and cultural life now.

19:1

Ratio of pro-Palestinian to pro-Israel content on TikTok, where Gen Z spends more time than any other platform.

41%

Of Jewish students actively conceal their identity on campus. Many are making that choice based on safety concerns.

$600M+

Spent annually in the U.S. on antisemitism response. Incidents have risen every year regardless.

 

Get Involved

There are two ways to support the work.

Direct gifts fund the initiatives. The Shofar Circle ($1,800/year) also gets you full visibility into what we fund and quarterly access to the strategic conversation.