Dare to Know is a stealth cultural movement built to shift how Gen Z sees Jews and Israel, without them even realizing it.

Led by Ollie Anisfeld of J-TV, it’s a viral video brand that earns trust with broad audiences by blending authentic, creator-driven storytelling with algorithm mastery.

Modeled on the success of channels like Magnate Media, it looks and feels native to the platforms Gen Z actually watches: high engagement, zero institutional vibe.

The genius is in the mix: every 10 videos, 2–3 weave in Jewish or Israeli themes through universal, emotionally resonant stories, making it a powerful “Trojan Horse” for narrative change.

Two early pilots have already gone viral with over a million combined views, backed by matching funds from philanthropist Wendy Fisher.

Co-designed with Shofar for strategy, tone, and audience segmentation, Dare to Know is built for measurable impact with real-time data, long-term attitude shift, and a new way to win hearts online.